We want Facebook to be the best place for people to find and enjoy videos online. To achieve this, we work hard to build an ecosystem for video that encourages intention and builds loyalty. Videos on our platform should be authentic, enduring and memorable. They should turn casual viewers into passionate fans.
On Facebook, many factors influence how, when and where videos show appear, and the signals we use to determine distribution are always evolving as we learn more about what people want to watch. With that in mind, we wanted to explain the signals that have the greatest influence on distribution for videos at this moment in time.
Originality
Originality
Originality
Originality
Originality
Originality
The first half of this post outlines best practices tied to the four most important signals to focus on for videos that thrive on Facebook (originality; viewing behaviours and video attributes; loyalty and intent; engagement), while the second half of this post focuses on ways to increase the effectiveness of monetisation for videos and how to use Creator Studio to measure your results.
Originality
Original videos reflect the unique voice and value of the Page that creates them. They are distinctive, have material editorialisation and they consist of footage that can’t be found elsewhere on Facebook. To reward creators and publishers that do the hard work of crafting and promoting authentic, valuable content, we prioritise video content that has strong signals of originality.
You can help give your Page a better originality signal by:
- Sharing videos that you wrote, shot, edited and published yourself or with the support of a production partner. The best way to create the type of original content our distribution system supports is by making sure that your Page is participating as much as possible in the creation of the videos that it posts.
Things that may hurt your originality signal and limit distribution and monetisation for your videos are:
- Posting duplicate content. Posting content that already exists on Facebook or that has been posted somewhere else first and which you had no meaningful role in creating. (Reposting content that you made yourself, however, is fine.)
- Posting mass-produced or repurposed clips. Posting footage from others has not been meaningfully transformed and appears to have been stitched together with little enhancement.
Your Page should be your platform – a place to show the world who you are and how you think or create. Content that reflects that authenticity should have strong originality signals on Facebook.